What is SEO – Search Engine Optimization?

How Search Engines Work

You may have heard the term Search Engine Optimization, or SEO for short, as you have reviewed materials on how to market your business online. However, you might have a general idea of what it means, but not understand the full capabilities of mastering SEO. So what exactly is search engine optimization, and how can it help your business thrive in what is becoming an increasingly internet-based marketing field? Search engine optimization is much more than just links and keywords, it is an art that requires some increased knowledge about how websites work. To be simple, search engine optimization is when you maximize the potential of your website for search engines like Google. However, that is not all search engine optimization is, because people who specialize in search engine optimization also work to understand how search engines index web based content. They analyse what metrics are needed to improve your website’s rankings in the search engine in order to better help your customers, potential and current, find you amongst all the information floating out there on the web.

In order to fully understand Search Engine Optimization, the first thing you will want to understand is how search engines work to pull data from across the internet and feed it to people searching for things on the internet. The way that search engines work is that they use web crawlers to systematically search or browse the internet in order to index the information, so that web users can easily find information. Web crawlers typically index data by searching things like metadata and keywords to accurately define the information that can be found on the websites.

What Is Metadata
You may be asking yourself: what is metadata? Well, metadata is concisely referred to as “data about data”; however, that doesn’t accurately describe what metadata is for the average internet user. Metadata is the internet equivalent of a library card catalogue. It tells you about the information that a website contains in a concise format, so that you can easily find the websites that contain the information that you want.

So How Does Search Engine Optimization Help You
When you use search engine optimization, you are setting up your website to be not only user friendly, but easier for people to search. In general, it is all about the content that you are providing users in order to help them understand what it is that your business is all about. Often, people will search for information on a problem or product before they purchase a product or service. So, one way in which you can help your potential customers is by creating unique and quality content in order to help your customers understand what it is that you do and how it can help them. When you provide your customer with information about your product, be it using a blog or a frequently asked questions list, you are allowing your customer to become familiar with information about your product and service, and in today’s society, information is the most valuable asset a company can give to its customers.