Introduction to Search Engine Optimization

Search Engine Optimization and Business

SEO, or Search Engine Optimization, involves the techniques and strategies used to get your website to rank naturally high in organic search results. This enables your website to be more visible to people who are on the lookout for the services or products you deal with. SEO is a marketing strategy used to get you more customers. Knowing the importance of Search Engine Optimization helps you in not losing out on hundreds, even thousands of potential customers. As you are aware, getting your website listed on search engines puts you at an advantage, with thousands more potential customers visiting your website, reading your content and probably buying your service or product.

The purpose of a search engine is to be able to provide you the results that are most relevant in relation to your query. You become a happy searcher if you are provided with the information that you need, and this tends to bring you back time and again to the same search engine. In order to display appropriate results when a user types in a query, a search engine needs to have an archive of information that is available for the user to choose from. Different search engines use different methods and tactics for prioritizing, after gathering the website content. This is termed as ‘indexing’.
Scanning the total online universe and indexing all the information, the search engines can show this to you when you type in keywords or queries. Big Search engines like Yahoo, Google and Bing are constantly indexing millions of web pages. Search Engine Optimization plays a big role for your website here. With the right content and blogs on your website, there are more chances of it popping up when the right keyword or query is typed by a user.
Search Engine Optimization and the Advantages
There are a number of ways in which you can benefit from Search Engine Optimization.
You do not have a huge expense and have the advantage of seeing the increase in traffic, which in turn, can increase your business.

Credibility goes higher
Since Google is trusted by most people using the internet, your website can become a brand name. You can become the envy of your competitors. If you are lagging behind in the rankings of Google, you will find that people are skeptical about your services or products.
ROI (Return on Investment)

As compared to ads, SEO gives you more chances of getting customers. This works out as a better return on the investment. SEO is able to provide a high conversion rate as compared to other forms of marketing. People searching on Google seem to be actually looking out for your service or product. A hit from an ad does not seem as effective as a hit from Google.
Keeping the above advantages in mind, you know that you will be able to take your business to the next level, leaving your competitors lagging behind. SEO provides results that are permanent.