Pay Per Click is very exciting in the sense that you can get quick results. However, most people get it wrong and end up overpaying for spots which are too low or for leads which simply aren’t interested in buying anything. The thing to be understood is that with SEO, you want everyone who wants to know about your niche to come to your website, and so your focus keywords must be very broad. However, with PPC, since you would be paying for attracting each visitor to your website, you would only want to attract people who are interested in buying your services. So, your focus keywords should be specific.
Another thing with PPC is to ensure that you bid correctly and put a cap on your budget so that you can attract a good amount of visitors without over-spending for them. Most people end up paying a higher CPC (Cost Per Click) than required to achieve the top rank or to achieve a position on the first page.
Successful PPC Campaign
For a successful PPC campaign, a strong and well-written ad is necessary. The ad should focus on the keyword and deliver an attractive message that compels the interested buyers into clicking on the ad. Ads with good CTRs (Click Through Rates) get a better Quality Score by search-engines and get better placement than those ads with a lesser Quality Score.
While PPC is obviously not child’s play, our expertise in the field has allowed us to formulate techniques that can deliver excellent results within restricted budgets.