What Is Keyword Density – Understanding SEO

Keyword Density Defined

While researching Search Engine Optimization and how it can affect your business’s web presence, you have probably come across the term “Keyword Density.” Knowing what keyword density is can be integral to helping you figure out how to use SEO to your benefit. It is a very precise science, and because of in-depth study, people have learned a mathematical formula to make it easier to achieve the right keyword density without engaging in search-word spamming.

Keyword Density Defined
Keyword density is the percentage at which your article or blog posting contains a specific keyword. For example, you might be selling widgets and have written a blog post about those widgets. To make your blog post properly maximized for search engine optimization, you will want to be sure to use the word widget a few times in the post. Doing this will make it easier for search engines to catalogue the information and help potential customers to find the information when they go looking for widgets on the internet. percentage

Mathematics of Keyword Density
Experts have created a mathematical equation in order to figure out the proverbial sweet spot of keyword density for maximizing your search engine optimization. The equation is to divide the total words into a document by the amount of times you repeat the keyword. So, if you had a blog post where you discussed widgets that was 300 words long, and you repeat the word widget three times, you will get a percentage of one. If for example, you repeat the same word nine times in an article, you’ll get a percentage of three. You will want to stick to somewhere between one and three per cent.

Why Three Per cent
Why do you want to stick with a percentage of between one and three per cent? Well, experts have determined that anything over three per cent seems as though you are doing search spam. Search spam can get your website or blog blacklisted or penalized by websites for doing too much keyword stuffing. This is why you want to be sure that you don’t use the keywords too much, because it might actually decrease your search engine optimization, which is something that you don’t want to do.

How To Use Keyword Density to Your Benefit
Let us go back to the example of selling widgets. The best thing that you can do as a salesperson of widgets is to create high-quality content with a keyword density of one to three per cent. If you write a 400-word article, you can expect to use your keyword, in this case “widgets”, somewhere between four and 12 times for maximum efficiency. However, many experts will suggest that you use your keyword once every 100 words for the best search engine optimization. If you follow these tips and also consult an appropriate expert in the field of SEO, you will be able to maximize the efforts that you make on your website and help your customers to find you online.